Spring has sprung
After delivering them a wool-themed winter ident, ZDF asked Sehsucht to tackle their Easter and spring branding. Swapping knitting and cozy winterscapes for linen, felt and cotton, we created the ‘Lerchenberg’ anew, adding famous German TV-hosts, lots of flowers, a few birds, and one very very good boy: Keks.
We wanted to create something so rich with detail that viewers would notice something new even after seeing it dozens of times between programs.
Credits:
Client: ZDF
Production Studio: Sehsucht
Producing: Christoph Schröpfer, Stephanie Baumgarte
Creative Director: Christian Zschunke, Saskia Kretzschmann
3D Artists: Anastasiia Vorobeva, Christian Zschunke, Guilherme Todorov, Ignas Blažys, Philipp Brates, Quinten Delahaye, Saskia Kretzschmann, Sebastian Kellermann, Sebastian Raetsch, Tania Shapovalova